PRACTICE AREAS
Trademark Disputes

Trademark Disputes

With a deep understanding of trademark law and brand strategy, LEE & MOCK IP safeguards clients' rights and commercial interests in domestic and international trademark disputes involving valuable brand assets.

Trademark disputes are legal battles that directly threaten corporate brand identity and market trust. Unauthorized use of similar trademarks causes consumer confusion and dilutes brand value; conversely, failing to properly respond to groundless trademark infringement assertions can lead to business suspension or enormous liabilities for damages. Trademark law is a field where various elements such as distinctiveness, similarity, and the scope of designated goods/services interact complexly, requiring specialized analysis and response strategies. LEE & MOCK IP’s trademark dispute team consists of patent attorneys and legal experts well-versed in trademark law and the Unfair Competition Prevention Act who collaborate closely to precisely analyze trademark similarity and the scope of rights to formulate optimal dispute strategies. We systematically respond to global trademark disputes through networks with local law firms, as well as procedures before the domestic IPTAB and courts.

Key Services

  • 1. Representation in Trademark Trials & Litigation Trademark invalidation trials and revocation trials (IPTAB) Trials for confirmation of the scope of rights (Negative / Affirmative) (IPTAB) Trials of refusal / opposition appeal trials (IPTAB) Lawsuits for revocation of IPTAB decisions (Patent Court); preliminary injunction applications and infringement lawsuits (Civil and Criminal Courts)
  • 2. Initial Dispute Response & Infringement Diagnosis Issuing and responding to cease-and-desist (C&D) letters Expert opinions on trademark similarity and legal analysis Analyzing unfair competition activities under the Unfair Competition Prevention Act, such as dilution of well-known/famous trademarks and acts causing confusion of source Securing valid evidence assets by investigating competitors' trademark usage status, cases of market confusion, and online/offline distribution status
  • 3. Global Disputes & Alternative Resolution Systematic cooperation in overseas trademark disputes through a close collaboration network with local law firms Responding to domain disputes involving unfair preemption of domains identical or similar to the client's trademark through UDRP (Uniform Domain Name Dispute Resolution Policy) procedures Strategic negotiation and licensing